Decasa

Decasa

Decasa

Product Design

Product Design

2023

Name

Who is the client?

Who is the client?

Decasa is and online store that specializes in houseware and home products. offering a huge and wide range of different products.

What is the current situation of the product?

What is the current situation of the product?

  • Decasa has access to a a big and diverse number of home products. where they can provide whatever the customer needs for their home.


  • They lack online presence.


  • They aim to change their target market and reach new customers.


  • They need an effective and user friendly E-Commerce website.


  • They aim to expand their operations to other countries.

  • Decasa has access to a a big and diverse number of home products. where they can provide whatever the customer needs for their home.


  • They lack online presence.


  • They aim to change their target market and reach new customers.


  • They need an effective and user friendly E-Commerce website.


  • They aim to expand their operations to other countries.

What is the solution?

What is the solution?

To build a user centered website with business driven results.

To build a user centered website with business driven results.

What is the trend?

What is the trend?

  • The current trend in E-Commerce is personalization, interactivity, and data driven approaches.


  • The website needs to be user friendly. And focus on personalizing the experience by showing personalized product recommendations, customer reviews, interactive product displays.


  • Mobile first design.

  • The current trend in E-Commerce is personalization, interactivity, and data driven approaches.


  • The website needs to be user friendly. And focus on personalizing the experience by showing personalized product recommendations, customer reviews, interactive product displays.


  • Mobile first design.

What are the project benefits from the change?

What are the project benefits from the change?

  • Having a new online platform is like having a new branch of the original store where you can have more flexibility in adjusting changes and reach a new customer base.


  • Change the dynamics of the targeted customers.


  • Build a system that will allow DeCasa to build a loyal customers base.


  • Reach customers who prefer online shopping.


  • Create sales, and loyal customers


  • Achieve the maximum customer satisfaction

  • Having a new online platform is like having a new branch of the original store where you can have more flexibility in adjusting changes and reach a new customer base.


  • Change the dynamics of the targeted customers.


  • Build a system that will allow DeCasa to build a loyal customers base.


  • Reach customers who prefer online shopping.


  • Create sales, and loyal customers


  • Achieve the maximum customer satisfaction

What is opportunity and the expected outcome?

What is opportunity and the expected outcome?

We aim to build a platform that meets the needs of the modern houseware customers who values variety, sustainability, and good quality. ➝ Which will allow Decasa to have a strong brand presence in the market.

We aim to build a platform that meets the needs of the modern houseware customers who values variety, sustainability, and good quality. ➝ Which will allow Decasa to have a strong brand presence in the market.

How could Decasa stand out from it's other online competitors?

How could Decasa stand out from it's other online competitors?

  • Seamless user experience


  • Standing out user experience


  • Personalized user experience


  • Features that solve real world problems (Problem ➝ Potential solution ➝ Feature ➝ Measure)


  • A system that ensures customers retention and loyalty (User needs centered)

  • Seamless user experience


  • Standing out user experience


  • Personalized user experience


  • Features that solve real world problems (Problem ➝ Potential solution ➝ Feature ➝ Measure)


  • A system that ensures customers retention and loyalty (User needs centered)

Understanding The Business Goals

Understanding The Business Goals

Understanding The Business Goals

We Asked our client:

We Asked our client:

What products do you offer, Please describe your products?

What products do you offer, Please describe your products?

Wide range of houseware products. we offer all products that customers actually need and can order directly through our platform.

Wide range of houseware products. we offer all products that customers actually need and can order directly through our platform.

What is your brand message

What is your brand message

"Celebrate Your Home, Unleash Your Style"


This brand message emphasizes the idea of home as a place of celebration and self-expression.
It invites customers to explore and embrace their unique style through the wide range of houseware products offered by DeCasa Online shop.

By using the word "celebrate," it conveys a sense of joy, warmth, and the idea of making the most of the home. It encourages customers to find delight in selecting and curating housewares that reflect their individual tastes and preferences.

The phrase "Unleash Your Style" empowers customers to express themselves and showcases the online shop as a destination for discovering and unlocking their personal style within their homes. It positions the brand as a partner in their journey of creating a living space that truly reflects their identity and enhances their lifestyle.

Overall, this brand message aims to evoke positive emotions, promote self-expression, and position DeCasa as a trusted source for houseware products that help customers transform their houses into homes that are uniquely theirs.

"Celebrate Your Home, Unleash Your Style"


This brand message emphasizes the idea of home as a place of celebration and self-expression.
It invites customers to explore and embrace their unique style through the wide range of houseware products offered by DeCasa Online shop.

By using the word "celebrate," it conveys a sense of joy, warmth, and the idea of making the most of the home. It encourages customers to find delight in selecting and curating housewares that reflect their individual tastes and preferences.

The phrase "Unleash Your Style" empowers customers to express themselves and showcases the online shop as a destination for discovering and unlocking their personal style within their homes. It positions the brand as a partner in their journey of creating a living space that truly reflects their identity and enhances their lifestyle.

Overall, this brand message aims to evoke positive emotions, promote self-expression, and position DeCasa as a trusted source for houseware products that help customers transform their houses into homes that are uniquely theirs.

What makes your products/brands unique?

What makes your products/brands unique?

  • Variety: Offering a wide range of houseware products gives customers more options to choose from. 


  • Loyalty Programs: This can include offering exclusive discounts, early access to sales, or special promotions.


  • Innovation: Offering innovative features, technologies, or design elements.


  • Quality : Emphasizing high-quality materials.


  • Customer Experience: Offering exceptional customer service, convenient shopping experiences, Providing outstanding customer support and after-sales services .


  • Pricing Strategy: Implementing a unique pricing strategy can be a differentiator.


  • Brand Partnerships and Collaborations: Collaborating with other brands, designers, or influencers in a unique and strategic way can create exciting and differentiated offerings. 


  • Continuous Improvement.

  • Variety: Offering a wide range of houseware products gives customers more options to choose from. 


  • Loyalty Programs: This can include offering exclusive discounts, early access to sales, or special promotions.


  • Innovation: Offering innovative features, technologies, or design elements.


  • Quality : Emphasizing high-quality materials.


  • Customer Experience: Offering exceptional customer service, convenient shopping experiences, Providing outstanding customer support and after-sales services .


  • Pricing Strategy: Implementing a unique pricing strategy can be a differentiator.


  • Brand Partnerships and Collaborations: Collaborating with other brands, designers, or influencers in a unique and strategic way can create exciting and differentiated offerings. 


  • Continuous Improvement.

What are your business goals?

What are your business goals?

  • Generate Sales and Revenue.


  • Create Brand Awareness and Recognition.


  • International Expansions.


  • Stay Ahead of Industry Trends: staying up-to-date with industry trends, conducting market research, and sourcing innovative products that align with changing consumer demands.


  • Operational Excellence: Striving for operational excellence involves optimizing internal processes, improving efficiency, and reducing costs.

  • Generate Sales and Revenue.


  • Create Brand Awareness and Recognition.


  • International Expansions.


  • Stay Ahead of Industry Trends: staying up-to-date with industry trends, conducting market research, and sourcing innovative products that align with changing consumer demands.


  • Operational Excellence: Striving for operational excellence involves optimizing internal processes, improving efficiency, and reducing costs.

Name

Strengths

Strengths

  • DeCasa owns it's products


  • Variety and wide range of products ➝ Wider audience


  • High quality products


  • Properly categorized products


  • Can offer maintenance, support and constant customer service


  • In a way tested strategies ➝ Because they have more than 10-20 years of experience in the field


  • Fast delivery


  • Partnerships & networks


  • Good relationships with several suppliers


  • Committed to their values ➝ variety, sustainability and quality


  • Unique Product Selection.


  • Competitive Pricing.


  • Exceptional Customer Service.

  • DeCasa owns it's products


  • Variety and wide range of products ➝ Wider audience


  • High quality products


  • Properly categorized products


  • Can offer maintenance, support and constant customer service


  • In a way tested strategies ➝ Because they have more than 10-20 years of experience in the field


  • Fast delivery


  • Partnerships & networks


  • Good relationships with several suppliers


  • Committed to their values ➝ variety, sustainability and quality


  • Unique Product Selection.


  • Competitive Pricing.


  • Exceptional Customer Service.

Weaknesses

Weaknesses

  • Building the website from scratch


  • DeCasa is a new brand ➝ Therefore no initial customers base


  • Need to introduce itself to the market ➝ Time, money


  • Constant Technical Support


  • A lot of products ➝ Difficult navigation ➝ Needs an efficient filtration & categorization system

  • Building the website from scratch


  • DeCasa is a new brand ➝ Therefore no initial customers base


  • Need to introduce itself to the market ➝ Time, money


  • Constant Technical Support


  • A lot of products ➝ Difficult navigation ➝ Needs an efficient filtration & categorization system

Opportunities

Opportunities

  • E-Commerce market is always expanding and people are preferring e-commerce


  • Ability to reach out to a new market segment


  • Could have an initial customer base (If merged with Mukhtar more customers)


  • Data driven personalization/shopping experience


  • Collaborate with other platforms & public figures


  • Target market becomes more comfortable with online shopping


  •  Private Label or Exclusive Products.


  •  Cross-Selling and Upselling.


  • Social Media Influencer Collaborations.


  •  Subscription Box Service.


  •  International Expansion.

  • E-Commerce market is always expanding and people are preferring e-commerce


  • Ability to reach out to a new market segment


  • Could have an initial customer base (If merged with Mukhtar more customers)


  • Data driven personalization/shopping experience


  • Collaborate with other platforms & public figures


  • Target market becomes more comfortable with online shopping


  •  Private Label or Exclusive Products.


  •  Cross-Selling and Upselling.


  • Social Media Influencer Collaborations.


  •  Subscription Box Service.


  •  International Expansion.

Threats

Threats

  • Technological threats


  • Delivery issues especially for large products


  • Visual assets presentation


  • Inefficient copywriting


  • Intense Competition.


  • Changing Consumer Preferences. ➝ Adaptivity


  • Negative Customer Reviews and Reputation Damage.


  • Shipping and Logistics Challenges.

  • Technological threats


  • Delivery issues especially for large products


  • Visual assets presentation


  • Inefficient copywriting


  • Intense Competition.


  • Changing Consumer Preferences. ➝ Adaptivity


  • Negative Customer Reviews and Reputation Damage.


  • Shipping and Logistics Challenges.

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RING RING

Drop your email into our teleporter and let's journey into the world of seamless design!

All rights reserved Stroom Studio | Designed and built with love - Copyright©2025

RING RING

Drop your email into our teleporter and let's journey into the world of seamless design!

All rights reserved Stroom Studio | Designed and built with love - Copyright©2025

All rights reserved Stroom Studio | Designed and built with love - Copyright©2025