Hamada
Hamada
Hamada
Product Design
Product Design
2023
Who is the client?
Who is the client?
Hamada is more than just a restaurant that sells products; it represents a culture that everyone needs to be close to, understandable, and attach to emotionally.
Hamada is more than just a restaurant that sells products; it represents a culture that everyone needs to be close to, understandable, and attach to emotionally.
What is the Problem?
What is the Problem?
Missing the needed features.
Technical issues.
Bad user experience.
Missing the needed features.
Technical issues.
Bad user experience.
What is the current situation?
What is the current situation?
Large Audience
The flexibility to add features and be more innovative while developing and improving the existing application.
Large Audience
The flexibility to add features and be more innovative while developing and improving the existing application.
What is the solution?
What is the solution?
Emotional attachments
What can we offer on the app that cant be offered in the store
Increase micro-sales
Teach people about the culture it self, and tutorials on how to cook cultural food
Enhance the user experience
Growth hacking: gain points, and other strategies
Radios and music
Easy to use points scanning & redeeming
Fatherhood mentality
Family gatherings
Offers
Appetizers for gatherings
Hamada's success story and history
Focus in being first option when it breakfast time
Emotional attachments
What can we offer on the app that cant be offered in the store
Increase micro-sales
Teach people about the culture it self, and tutorials on how to cook cultural food
Enhance the user experience
Growth hacking: gain points, and other strategies
Radios and music
Easy to use points scanning & redeeming
Fatherhood mentality
Family gatherings
Offers
Appetizers for gatherings
Hamada's success story and history
Focus in being first option when it breakfast time
What is the trend?
What is the trend?
The current trend in the restaurant and food industry is that customers order food through food delivery applications.
The current trend in the restaurant and food industry is that customers order food through food delivery applications.
What are the project benefits from the change?
What are the project benefits from the change?
Create a need in sales (PMF)
Customer expansions
Higher quality services
Create a need in sales (PMF)
Customer expansions
Higher quality services
What is the opportunity and the expected outcomes?
What is the opportunity and the expected outcomes?
Rewards and benefits for customers
Introducing customers to our culture
Provide a high quality food services and offers
Creating a bond between Hamada and their customers
Rewards and benefits for customers
Introducing customers to our culture
Provide a high quality food services and offers
Creating a bond between Hamada and their customers
Strengths
Strengths
Hamada is representing a culture
Highly acceptable name (Hamada) that everyone is familiar with
Hamada products can be found in every house
The flexibility we have to add features
The emotional attachment we can create because of hamada's success story
The idea of using applications to order food is the trend now
The points system can be useful for employees since hamada’s products are the most demanded meals in the morning
The old culture is mixed with the modern world through an application that provides the products and value of this culture
Highly Demanding Products
Product is highly affordable + usable by everyone
Points system and good partnerships
Hamada is representing a culture
Highly acceptable name (Hamada) that everyone is familiar with
Hamada products can be found in every house
The flexibility we have to add features
The emotional attachment we can create because of hamada's success story
The idea of using applications to order food is the trend now
The points system can be useful for employees since hamada’s products are the most demanded meals in the morning
The old culture is mixed with the modern world through an application that provides the products and value of this culture
Highly Demanding Products
Product is highly affordable + usable by everyone
Points system and good partnerships
Weaknesses
Weaknesses
Weak points system
No control over delivery service (Driver behavior)
The target users are very specific
Products are not the primary focus of our application for their low profitability
Cant match the brand power, keep updated to all new campaigns and how are they going to be reflected on the application
Low profit margin
Market lacks cultural food apps
Our customer segments will use our platform in specific times (breakfast time)
Constant Updates and new features
We have few potential customer segments
Orders must be in high quantities, to cover delivery expenses
Weak points system
No control over delivery service (Driver behavior)
The target users are very specific
Products are not the primary focus of our application for their low profitability
Cant match the brand power, keep updated to all new campaigns and how are they going to be reflected on the application
Low profit margin
Market lacks cultural food apps
Our customer segments will use our platform in specific times (breakfast time)
Constant Updates and new features
We have few potential customer segments
Orders must be in high quantities, to cover delivery expenses
Opportunities
Opportunities
Application improvements
Brand/Culture awareness
Create a need in sales
Emotional Impact
Customer Expansions
Gain customers loyalty
New concept for cultural food
Offer wide variety of features
Change Customer Habits and thoughts about cultural food
Monitor food quality and track customer reviews
Partnering up with other brands
Use habits of our target users in our advantage and associate with it emotionally (Friday family gatherings)
We can target employees and housewives that can’t go out during the day to become regular customers
Steal competitors customers by offering something they don't (Points, community, oil, cooking material)
Employees in big companies are more familiar with ordering food
The need of selling stand alone products that can’t be sold in store (olive oil)
Points system could be used for humane reasons (donations)
Most competitors platforms focus on food that is not suitable for breakfast
Threats
Threats
Low performance application would leave the user with bad user experience
Huge number of users who are technologically illiterate
Users might not find the points system useful
People got used to get Hamada products through the traditional way (point of sales) in physical stores
Similar concepts or service
Limited products
There are competitors who are dominating the food ordering industry through mobile applications
Low performance application would leave the user with bad user experience
Huge number of users who are technologically illiterate
Users might not find the points system useful
People got used to get Hamada products through the traditional way (point of sales) in physical stores
Similar concepts or service
Limited products
There are competitors who are dominating the food ordering industry through mobile applications
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