MotoGT
Car parts that fit, with a 24-hour delivery option.
Sell car parts online in markets that still buy offline, where a wrong-fit part means a return.
Put the car first. Save it once, and every list shows what fits. Show every cost before checkout.
Website and app for five markets in Arabic and English: My Garage, fit badges, a 24-hour delivery lane, instalments.
- What we did
- UX research
- UX/UI design
- Web + app
- Sector
- Automotive e-commerce
- Market
- 5 markets · AR + EN
- Platform
- Web + app
- Live site
- motogt.com
Outcome
AED 1,000,000+
in sales in the first year after launch.
Figure reported by the client
The insight
Will it fit my car?
Nobody shops for a spoiler. They shop for one that fits.
- 70.22%of online carts are abandoned, on averageBaymard, Sep 2025
- 20%of abandoners leave over slow deliveryBaymard, Sep 2025
- 0of 10 benchmarked parts stores rated “good”Baymard parts benchmark, 2026
Who it’s for
Two drivers, one fear
Primary persona
Enthusiast
Buys for one car, and only if it fits.
Modifies one specific model · Gulf, Iraq and Jordan markets
Would rather wait than buy the wrong part twice.
Synthesised from research, not a quote
Goals
- Find parts made for the exact model and year
- Fit them this week
- Avoid returns and workshop trips
Frustrations
- Results mix every model and year
- Fitment hidden in specs or asked on WhatsApp
- Delivery fees and delays revealed late
Behaviours
- Searches by part name, then narrows by car
- Checks fitment with the seller before paying
- Compares the total, delivery included
What it means for the design
- Car-first search and My Garage
- A fit badge on every product card
- 24-hour lane and an itemised cart
Job to be done
When I want to upgrade or protect my car, I want parts that definitely fit my exact model, so I can fit them this week without returns or a trip to the workshop.
Practical owner
Protects a family car or SUV; buys durable add-ons and hates hidden costs.
Local currency, 24-hour delivery, clear order summary
Proto-personas · built from desk research, competitor review and the design file · assumptions to validate with client data
Customer journey
From “I want it” to fitted
The enthusiast, buying one part for one car.
| Stage | 01Need | 02Search | 03Check fit | 04Buy | 05Wait & fit |
|---|---|---|---|---|---|
| Doing | Wants a spoiler for a BMW 4 Series | Searches by part name | Reads specs, asks on WhatsApp | Adds to cart, picks payment | Waits, then fits the part |
| Touchpoints | Social media, car forums | Search, marketplaces | Product page, seller chat | Cart, checkout | Courier, garage |
| On their mind | What’s available for my car? | Which of these fit my model and year? | Will it really fit? | What will I pay in total? | When will it arrive? |
| Feeling | |||||
| Pain points | Not sure what exists for the car | Results mix every model | Fear of a wrong-fit return | Shipping and tax appear late | Slow delivery kills momentum |
| Opportunity → design | Shop by car from the home page | My Garage filters every list | “Fits your car” badge on each card | Itemised cart, split in 4 | 24-hour delivery lane |
Current-state journey · Proto-journey from desk research and the shipped design · to validate with client data
User flow
Find a part that fits
Six steps from home page to checkout.
- 01Home · pick your car
- Car saved?No → add it to My Garage
- 02Listing shows what fits
- 03Product · fit confirmed
- 04Cart · every cost shown
- Checkout · pay now or split in 4
Home
Pick your car first
Make, model and year up top, then deals that fit it.
Desktop home · App home
Interface
Parts that fit
Save a car once. Every list, search and product then shows what fits.
Fits your car
Garage
Save the car once
My Garage drives every list, search and product page.
Buy
No surprises
Specs and instalments up front. Every cost itemised in the cart.
The app
Built for one hand
Garage, catalogue and cart, with actions in thumb reach.
Design decisions
Every choice has a reason
What we chose, and the evidence behind it.
- 01
Vehicle-first search
Make, model and year before anything else. It’s the category’s strongest pattern and cuts wrong-fit orders.
Baymard Automotive Parts benchmark, 2026
- 02
My Garage + “Fits your car”
Save the car once; every card answers the fit question. The pattern Amazon and eBay built their parts stores on.
Chain Store Age, Feb 2023
- 03
A 24-hour delivery lane
20% of shoppers who abandon a cart cite slow delivery. Speed is the promise, so it’s a filter.
Baymard cart abandonment, Sep 2025
- 04
Order summary in the cart
Extra costs are the top reason carts are abandoned (40%). Subtotal, shipping, discount and tax up front.
Baymard cart abandonment, Sep 2025
