Guide4 min read
What is user experience?
User experience in plain words: how it differs from UI, what the work involves, from research to testing, and an everyday example.
Services
Services
Four services. Pick the one that fits where your product is today. Every project follows the same four steps: understand, measure, decide, build.
Build
We design and build your website or app, from first research to launch.
Who it’s for: You are launching a new product, or need a website or app built from scratch.
What we do
- User research and a competitor review
- Content structure and user flows
- Interface design and a design system
- A clickable prototype, tested with users
- Development, or handover to your engineers
- Support after launch
What you get
- Research report
- Sitemap and user flows
- Design files
- A website or app ready to launch
Improve
We find where users get stuck in your product, and fix it.
Who it’s for: Your product is live, but users get stuck or it isn’t hitting its goals.
What we do
- A UX review against usability principles
- A review of your analytics
- Tests with real users
- A prioritised list of fixes
- Redesign of your most important flows
- Measuring results after the change
What you get
- Audit report with priorities
- Improved designs for key flows
- A measurement plan
Extend
Our designers join your team each month, with no full-time hiring.
Who it’s for: You need experienced product designers now, without hiring full-time.
What we do
- Designers who work inside your tools and meetings
- New features, from idea to handover
- Your design system, built and kept up to date
- Design reviews before development
- A monthly plan you can scale up or down
What you get
- Development-ready designs
- Component library and design system
- Documented decisions
Brand identity
We create your brand identity, ready for your product and your content.
Who it’s for: You need a brand identity that works across your product and your content.
What we do
- Brand strategy and tone of voice
- Logo and visual identity
- Brand guidelines
- Templates for content and social media
What you get
- Identity files in every format
- Brand guidelines
- Content templates
Industries
Startups and established companies, across sectors. Recent projects, by industry.
E-commerce & retail
Stores and ordering apps that answer the buyer’s questions before checkout.
Marketplaces & platforms
Profiles, booking and payments that let both sides of a marketplace trust each other.
Government & public sector
Websites that let public-sector buyers find the right product and defend the choice.
Payments & fintech
Payment websites that show the products and the fees before the sales call.
Real estate
Advisory websites that lead with proof and make the first private conversation easy.
Healthcare
Care apps that show qualifications up front and make booking a visit simple.
Sports & events
Bilingual websites that make a federation look official and an event worth joining.
How we work
Four steps in every project, whatever its size. Each one is finished before the next begins.
- 01
Understand
The circle is a lens; we start by observing and researching people.
- 02
Measure
The quarter circle is a protractor; we test ideas and measure what works.
- 03
Decide
The triangle is a 45° cut; we cut away options and commit to one direction.
- 04
Build
The half circle is a foundation; we build the answer on solid ground.
Your website, live in one week
We design, build and launch your website in one week, then hand it over ready for you to edit yourself.
- Design and build
- SEO
- Editable handover
Questions
Do you work with companies outside the UAE?
Yes. We are in the UAE, Jordan and the USA, and we work with teams remotely wherever they are.
Do you work in Arabic and English?
Yes. We design in Arabic and English on one shared system, and usually start with Arabic, right to left.
Do you only design?
No. We can build and launch your website or app, or hand the designs to your engineers and support them through the build.
How long does a project take?
It depends on the size of the product and where it is today. We set the timeline after our first call, and we launch simple websites in one week.
From the blog
All articles
Why like this?5 min read
What good UX is worth to a business
What McKinsey, Baymard and Forrester actually measured about UX and conversion, revenue, support costs, rework and retention.
Design tip5 min read
How to choose the right interface
Users and context first, then platform conventions, right-to-left and accessibility, with cheap tests before you build.
Let’s start your project
Tell us about your product and what you are trying to achieve, and we will get in touch to plan the next step.
Start your project