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SkillSeal

AI first. A verified expert when the AI can’t solve it.

SkillSeal · AI first. A verified expert when the AI can’t solve it.

People stuck on a CV, an interview or a Figma file don’t need an hourly consultant. They need an answer today.

AI tries first. If it can’t solve it, book a verified expert for a fixed 15, 30 or 60 minutes, then rate the outcome.

Web and mobile: AI assistant, expert profiles, live sessions, outcome rating, expert dashboard and wallet, admin for disputes.

What we did
  • UX research
  • UX/UI design
  • Web + mobile
Sector
Expert marketplace
Market
MENA
Platform
Web + mobile

The insight

Skills are moving fast

People need a fix today, not a course next month.

  • 39%of core skills expected to change by 2030WEF Future of Jobs 2025
  • 26.2%youth unemployment in the Arab StatesILO, Aug 2026
  • 95%of service leaders plan to keep human agentsGartner, Jun 2025

Who it’s for

Two sides of a session

Primary persona

Stuck professional

One problem, one deadline, no time for a course.

Works in Excel, Figma or Illustrator daily · stuck on one task

Pays for an answer, not for time.

Synthesised from research, not a quote

Goals

  • Solve the problem today
  • Pay a known, fair price
  • Learn just enough to move on

Frustrations

  • Hourly consultants and long waits
  • Generic AI answers
  • Not knowing who is actually good

Behaviours

  • Tries search and AI first
  • Asks colleagues next
  • Books help only when truly stuck

What it means for the design

  • AI tries first, with a clear hand-off
  • Verified experts at fixed 15/30/60-minute prices
  • An outcome rating after every session

Job to be done

When I’m stuck on a specific task, I want the shortest path to a real answer, so I can move on today without paying for an hour I don’t need.

  • Job seeker

    Graduate or career-switcher; needs a CV review or mock interview this week.

    Verified experts, fixed price

  • Expert

    Designer, recruiter or trainer; wants paid slots and fast payout.

    Wallet, vetting badge, dispute flow

Proto-personas · built from desk research, competitor review and the design file · assumptions to validate with client data

Customer journey

Stuck at 4pm, solved by 5

The stuck professional with a deadline.

Stage01Stuck02Ask AI03Find expert04Session05Outcome
DoingHits a problem with a deadlineDescribes it to the AIBrowses verified expertsJoins a timed callRates if it’s solved
TouchpointsWork file, deadlineAI assistantExpert list, profilesVideo sessionRating, receipt
On their mindCan I fix this myself?Did the AI actually solve it?Who is good at this?Will the call be enough?Was it worth it?
Feeling
Pain pointsHourly consultants, long waitsGeneric AI answersWho is actually good?Dropped calls waste moneyPaid but not solved
Opportunity → designAnswers first, from homeAI with a clear hand-offVerified badge, reviews, fixed priceSwap expert if the call dropsSolved / partly / not rating

Current-state journey · Proto-journey from desk research and the shipped design · to validate with client data

User flow

From question to solved

AI first, a person only when needed.

  1. 01Home · ask the AI
  2. Solved by AI?Yes → done, no booking
  3. 02Browse experts
  4. 03Profile · book 15/30/60
  5. 04Live session
  6. Rate: solved, partly, not

Home

Answers first, outcomes next

Try the AI. Book a verified expert if it can’t help.

SkillSeal
SkillSeal · Home
SkillSeal · Home

Desktop home · Experts, mobile

Find

The right expert, fast

Filter by skill, then read reviews before booking.

SkillSeal
SkillSeal · Find · Browse experts · AI first
Browse experts · AI first
SkillSeal
SkillSeal · Find · Expert profile · reviews
Expert profile · reviews

Session

Short, timed, rated

A 15-, 30- or 60-minute call, then one question: was it solved?

SkillSeal
SkillSeal · Session · Live session · chat and files
Live session · chat and files
SkillSeal
SkillSeal · Session · Expert dashboard · requests
Expert dashboard · requests

Design decisions

Every choice has a reason

What we chose, and the evidence behind it.

  1. 01

    AI before a human

    95% of service leaders plan to keep human agents; analysts recommend AI and people together.

    Gartner, Jun 2025

  2. 02

    Fixed 15/30/60-minute prices

    The category bills in 15-minute units. A fixed price removes the meter-running worry.

    Codementor help centre, Jan 2025

  3. 03

    Rate the outcome, not the person

    “Solved, partly, not” measures the user’s goal and feeds refunds and expert quality.

    Our design rationale

  4. 04

    Swap the expert if the call drops

    Protects a paid, time-boxed session and avoids a support ticket.

    Our design rationale

Questions

Who was SkillSeal designed for?

Stuck professional: One problem, one deadline, no time for a course.

What challenge did SkillSeal face?

People stuck on a CV, an interview or a Figma file don’t need an hourly consultant. They need an answer today.

What did Stroom design for SkillSeal?

What we did: UX research, UX/UI design, Web + mobile. Sector: Expert marketplace. Market: MENA. Platform: Web + mobile.

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