MotoGT
Car parts that fit, with a 24-hour delivery option.
AED 1,000,000+in sales in the first year after launch.
E-commerce & retail · Web + app
UX and digital product design studio
Nothing by chance.
We design websites and apps with intent: we research to understand people, measure what works, then build the answer piece by piece.
UAE · Jordan · USA
Our clients
- Amrak
How we can help
Pick the service that fits where your product is today.
Build
We design and build your website or app, from first research to launch.
- Websites
- Apps
- Digital platforms
Improve
We find where users get stuck in your product, and fix it.
- UX audit
- Redesign
Extend
Our designers join your team each month, with no full-time hiring.
- Product design
- Design systems
Brand identity
We create your brand identity, ready for your product and your content.
- Brand strategy
- Visual identity
- Guidelines
Selected work
See all workWorld Airsoft Games
The championship site that recruits teams, sponsors and crowds.
Sports & events · Website in Framer
Tahaluf
A corporate site that lets government buyers shortlist fast.
Government & public sector · Corporate website
Huna
A freelance marketplace where reputation is built in public.
Marketplaces & platforms · Web + mobile
UAE Airsoft Federation
The official home of airsoft in the UAE, in two languages.
Sports & events · Website in Framer
DeCasa
A furniture store that starts with your room, not a catalogue.
E-commerce & retail · Web + mobile
Industries
Your website, live in one week
We design, build and launch your website in one week, then hand it over ready for you to edit yourself.
- Design and build
- SEO
- Editable handover
The philosophy
Four parts, four steps, one system. Nothing in our mark is drawn freehand: only circles and squares, a compass and a ruler.
- 01
Understand
The circle is a lens; we start by observing and researching people.
- 02
Measure
The quarter circle is a protractor; we test ideas and measure what works.
- 03
Decide
The triangle is a 45° cut; we cut away options and commit to one direction.
- 04
Build
The half circle is a foundation; we build the answer on solid ground.
From the blog
All articles
Guide4 min read
What is user experience?
User experience in plain words: how it differs from UI, what the work involves, from research to testing, and an everyday example.
Why like this?5 min read
What good UX is worth to a business
What McKinsey, Baymard and Forrester actually measured about UX and conversion, revenue, support costs, rework and retention.
Design tip5 min read
How to choose the right interface
Users and context first, then platform conventions, right-to-left and accessibility, with cheap tests before you build.
We explain why things are designed the way they are
Follow @stroomstudios
Questions
What does Stroom do?
Stroom is a UX and digital product design studio. We build new websites and apps, improve live products, join product teams on a monthly plan, and create brand identities on the same system.
Where is Stroom based?
We have teams in the UAE, Jordan and the USA, and we work remotely with clients wherever they are.
Do you work in Arabic and English?
Yes. We design in Arabic and English on one shared system, and usually start with Arabic, right to left.
How do we start working together?
Choose “Start your project” and answer a few short questions, or send us a message. We reply by email and set up a short call to understand your goals.
Let’s start your project
Tell us about your product and what you are trying to achieve, and we will get in touch to plan the next step.
Start your project