MotoGT
Car parts that fit, with a 24-hour delivery option.
AED 1,000,000+in sales in the first year after launch.
E-commerce & retail · Web + app
Industries
E-commerce UX design
Online, a sale is lost in a few moments: a part that might not fit, a size that might be wrong, a fee that appears at checkout. We research how your customers buy, then design stores and ordering apps that answer those questions before they are asked.
What we focus on
Finding the right item: vehicle-first search, rooms instead of catalogues, a size guide on every product.
No surprises: every fee, delivery time and payment option shown before checkout.
Repeat orders in a few taps, from the cart to B2B reorders by supplier.
What the research says
- 70.22%of online carts are abandoned, on averageBaymard, Sep 2025
- 20%of abandoners leave over slow deliveryBaymard, Sep 2025
- 0of 10 benchmarked parts stores rated “good”Baymard parts benchmark, 2026
- 60%of UK shoppers bought the wrong size onlineFixtuur survey via LogisticsIT, Dec 2025
- 6%used “View in Room” AR; 79% went to photos firstBaymard, May 2024
- 40%abandon carts over extra costs like deliveryBaymard, Sep 2025
Decisions we made
Vehicle-first search
Make, model and year before anything else. It’s the category’s strongest pattern and cuts wrong-fit orders.
Baymard Automotive Parts benchmark, 2026
Build your room
60% of UK shoppers in one survey had bought the wrong size online. A floor plan answers “will it fit?” before browsing.
Fixtuur survey via LogisticsIT, Dec 2025
Amrak
Price lists by client and unit
B2B runs on negotiated terms: piece, shrink of 6, carton of 24, with dates and one price per unit.
Stroom flow board
Repair
A size guide on every product
82% of apparel sites lack enough sizing information, and poor fit is the main reason for returns.
Baymard; Just Style, Jan 2025
How we help
Build
We design and build your website or app, from first research to launch.
Improve
We find where users get stuck in your product, and fix it.
Extend
Our designers join your team each month, with no full-time hiring.
Brand identity
We create your brand identity, ready for your product and your content.
Questions
What has Stroom designed in e-commerce?
MotoGT: Website and app for five markets in Arabic and English: My Garage, fit badges, a 24-hour delivery lane, instalments. DeCasa: A desktop and mobile web store: Build your room, compare, collections, deals, bulk orders, gift wrap and an admin panel. Amrak: Supplier web portal (orders, customers, items, price lists, promotions, analytics, roles) and a client app (browse, cart, orders, reorder). Repair: A web store and app: discover, search, product page with size guide, wishlist, cart, checkout and orders.
Do you design in Arabic and English?
Yes. We design in Arabic and English on one shared system, and usually start with Arabic, right to left.
How do we start a project with Stroom?
Choose “Start your project” and answer a few short questions, or send us a message. We reply by email and set up a short call to understand your goals.
Let’s start your project
Tell us about your product and what you are trying to achieve, and we will get in touch to plan the next step.
Start your project