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Stroom
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Sports and events website design

A federation has to look official before it asks for anything, and an event has to win teams, sponsors and a crowd before it sells a ticket. We design sports websites in Arabic and English that do both.

What we focus on

  • Lead with the mandate: the national body’s role and its numbers.

  • Separate sign-up paths for teams, sponsors and visitors.

  • Rules, limits and prize money where team captains look first.

What the research says

  • ~60teams in 2026Abu Dhabi Media Office, 2026
  • 20+nations on the fieldAbu Dhabi Media Office, 2026
  • 26.6mAbu Dhabi visitors in 2025DCT Abu Dhabi, 2026
  • 17/2019Federal Decree-Law on weapons licensingu.ae official portal

Case studies

  • World Airsoft Games

    The championship site that recruits teams, sponsors and crowds.

    Sports & events · Website in Framer

  • UAE Airsoft Federation

    The official home of airsoft in the UAE, in two languages.

    Sports & events · Website in Framer

Decisions we made

World Airsoft Games

  1. Interest forms, not tickets

    Teams are verified and spectators get in free. So the site collects interest by audience instead of selling.

    Ticket Tailor event page, 2026

  2. Rules on the home page

    Captains check eligibility first. Joule caps, zones and formats sit where they look, like serious milsim sites.

    Battlegroup and Lion Claws sites

  3. Flags and a payout table

    Travelling teams need proof of scale and money: 20 nations and a prize split per division.

    Abu Dhabi Media Office, 2026

UAE Airsoft Federation

  1. Lead with the mandate

    Replicas sit close to a strict weapons regime, so legitimacy comes first: “Official governing body” and four pillars.

    u.ae · Federal Decree-Law 17/2019

  2. Full Arabic version

    A national body answers to Arabic-first government stakeholders. Every section exists in both languages.

    Live site, /ar

  3. A numbers band

    Clubs, members, events and seven emirates show a national footprint at a glance.

    Federation figures, stated on site

How we help

  • Build

    We design and build your website or app, from first research to launch.

  • Improve

    We find where users get stuck in your product, and fix it.

  • Extend

    Our designers join your team each month, with no full-time hiring.

  • Brand identity

    We create your brand identity, ready for your product and your content.

Questions

What has Stroom designed in sports and events?

World Airsoft Games: A 4-page Framer site: home, experience, winners, contact. Three-tab sign-up, season tracker, a scroll-driven rifle film, ongoing support. UAE Airsoft Federation: A Framer site in English and Arabic: home, about, champions & events, news, contact. Numbers band, four pillars, referee programme.

Do you design in Arabic and English?

Yes. We design in Arabic and English on one shared system, and usually start with Arabic, right to left.

How do we start a project with Stroom?

Choose “Start your project” and answer a few short questions, or send us a message. We reply by email and set up a short call to understand your goals.

Let’s start your project

Tell us about your product and what you are trying to achieve, and we will get in touch to plan the next step.

Start your project

To get started, what do you need?

Choose what fits your product today and we’ll guide you step by step.