UAE Airsoft Federation
The official home of airsoft in the UAE, in two languages.
Airsoft sits close to the UAE’s weapons law. The national body needed a site that looks official before it asks for anything.
Lead with the mandate and a national footprint. Full Arabic parity. Hand the flagship event to its own site.
A Framer site in English and Arabic: home, about, champions & events, news, contact. Numbers band, four pillars, referee programme.
- What we did
- UX research
- UX/UI design
- Framer build
- Sector
- Sports federation
- Market
- Abu Dhabi · UAE
- Platform
- Website in Framer
- Live site
- uaeairsoftfederation.ae
The insight
Look official first
Replicas sit close to weapons law. Trust comes before sign-ups.
- ~60teams at World Airsoft Games 2026, run by UAEAFAbu Dhabi Media Office, 2026
- 20+nations on the field in Abu DhabiAbu Dhabi Media Office, 2026
- 17/2019Federal Decree-Law on weapons licensingu.ae official portal
Who it’s for
Who the federation serves
Primary persona
Club owner
Wants to run airsoft by the book.
Runs or plans a field in the UAE · strict weapons regime
Needs an official answer before investing.
Synthesised from research, not a quote
Goals
- Understand who regulates the sport
- Get the club accredited
- Run and join sanctioned events
Frustrations
- The law doesn’t name airsoft
- No single official source in Arabic
- No visible accreditation criteria
Behaviours
- Searches for the governing body
- Checks credibility through news and partners
- Contacts the federation directly
What it means for the design
- Mandate and four pillars up front
- A full Arabic version
- Contact routed by topic
Job to be done
When I want to play or run airsoft legally in the UAE, I want to know who sets the rules and how to get accredited, so I can play without legal or safety risk.
Player
Wants to know where to play, what’s on and who won.
Numbers band, events, news
Stakeholder
Government or sponsor weighing credibility and reputational risk.
Mandate, values, Arabic parity
Referee
Wants a path to certification.
Referee programme section
Proto-personas · built from desk research, competitor review and the design file · assumptions to validate with client data
Customer journey
From “is this legal?” to taking part
A club owner looking for the rules.
| Stage | 01Question | 02Search | 03Trust | 04Contact | 05Take part |
|---|---|---|---|---|---|
| Doing | Wonders if a field is legal | Looks for who regulates airsoft | Reads the mandate, numbers, news | Asks about accreditation | Joins events and the flagship |
| Touchpoints | Word of mouth | Search, social media | Home, about, news | Contact form, email | Events, WAG site |
| On their mind | Is running a field legal? | Who regulates airsoft here? | Is this body official? | How do we get accredited? | Which events can we join? |
| Feeling | |||||
| Pain points | The law doesn’t name airsoft | No official source in Arabic | Is this body recognised? | No obvious next step | Events spread across sites |
| Opportunity → design | “Official home of airsoft in the UAE” | A full Arabic version | Numbers band, royal-attendance news | Contact routed by topic | Flagship hands off to WAG |
Current-state journey · Proto-journey from desk research and the shipped design · to validate with client data
User flow
From question to contact
The path most visitors take, in either language.
- 01Home · official mandate
- 02Numbers · 7 emirates
- 03Four pillars
- Club or player?Player → events and WAG
- 04Referee programme
- Contact: media, registration, partners
Home
Opens like an authority
Mandate, numbers and the flagship, as you scroll.
Bilingual
Same site, both directions
A full Arabic version, right to left. Drag to compare.
Mandate
What the federation does
Reach across the emirates, then the four pillars.
People and news
Proof from the field
Certified referees and news from every event.
Flagship
Feeds the world stage
World Airsoft Games gets its own door, in both languages.
Design decisions
Every choice has a reason
What we chose, and the evidence behind it.
- 01
Lead with the mandate
Replicas sit close to a strict weapons regime, so legitimacy comes first: “Official governing body” and four pillars.
u.ae · Federal Decree-Law 17/2019
- 02
Full Arabic version
A national body answers to Arabic-first government stakeholders. Every section exists in both languages.
Live site, /ar
- 03
A numbers band
Clubs, members, events and seven emirates show a national footprint at a glance.
Federation figures, stated on site
- 04
Flagship handed off
World Airsoft Games gets a section and a link out, not a copy. Proof without keeping the same content on two sites.
Our design rationale
