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We explain why things are designed the way they are: short articles in plain language, with one example and one idea to take away.

Guide1 November 20264 min read
What is user experience?
User experience in plain words: how it differs from UI, what the work involves, from research to testing, and an everyday example.
$Cover for “What good UX\nis worth to a business”: A report sheet with rising bars and an orange line going up, with a green tick on its corner.$
Why like this?1 November 20265 min read
What good UX is worth to a business
What McKinsey, Baymard and Forrester actually measured about UX and conversion, revenue, support costs, rework and retention.
$Cover for “How to choose\nthe right interface”: Three phones showing different layouts of the same screen, the middle one selected with a blue frame and a tick.$
Design tip1 November 20265 min read
How to choose the right interface
Users and context first, then platform conventions, right-to-left and accessibility, with cheap tests before you build.
$Cover for “How to build\na design system”: A design library sheet with colour swatches, a blue button, a toggle, an input field and a card.$
Guide1 November 20265 min read
How to build a design system
What a design system is made of, when your product needs one and how to build it step by step, with what one study measured.
$Cover for “How to bring a UX team\ninto your company”: A board of coloured notes, with three team members in front of it.$
Guide1 November 20265 min read
How to bring a UX team into your company
Where UX should sit, who to hire first, the rituals that connect it to product and engineering, and how to measure progress.
$Cover for “Your product’s UX\nis never finished”: A phone inside a loop of a yellow and an orange arrow turning around it.$
Why like this?1 November 20265 min read
Your product’s UX is never finished
Why a product’s experience needs ongoing maintenance after launch, and a simple rhythm to keep up as users, platforms and standards change.
$Cover for “Why do you push a door\nthat says pull?”: A paper door with a blue push bar under a pull sign; a cursor pushes the bar and a red cross marks it wrong.$
Why like this?20 October 20264 min read
Why do you push a door that says pull?
It isn’t you, it’s the door. On handles that say one thing while the door does another, and what that means for every button on a screen.
$Cover for “Make buttons\nfinger-sized”: A phone with a tiny button marked wrong and a blue button 48 high marked right, with a fingertip reaching for it.$
Design tip13 October 20264 min read
Make buttons finger-sized
Why design guidelines ask for touch targets of at least 48 px, and how to get there without making every icon bigger.
$Cover for “Why does IKEA walk you\nthrough every room?”: A store floor plan with one blue path that winds through every section to the exit.$
Company story6 October 20265 min read
Why does IKEA walk you through every room?
One path past everything: how a store layout guides your steps, and where guiding a user turns into trapping them.

Questions

What do you write about?

Why everyday things and screens work the way they do, in three series: “Why like this?”, “Design tip” and “Company story”.

Are the articles in Arabic and English?

Yes. Every article is published in Arabic and English, and you can switch between them from the language button at the top of the page.

How can I follow new articles?

Subscribe to the RSS feed, or follow Stroom on Instagram, where the same three series appear.

We explain why things are designed the way they are

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