Journal
Thoughts on product, craft & design
Short notes on how we research, design and ship digital products for teams that care about clarity. Browse our selected product design case studies, see what a monthly design partnership costs.

Product DesignJun 2026
Designing Products People Actually Return To
Retention isn't a growth hack, it's the byproduct of a product that respects the user's time. Here's the frame we use with every partner.
6 min readRead →

UX ResearchMay 2026
The 5 Questions We Ask Before Opening Figma
Every project at Stroom starts with a research sprint. These are the five questions that shape everything that follows.
8 min readRead →

Case StudyApr 2026
How We Redesigned PayxPos in 6 Weeks
From a scattered POS flow to a single, calm interface handling thousands of daily transactions. A short story of focus.
4 min readRead →


