Tahaluf
A corporate site that lets government buyers shortlist fast.
Government & public sector · Corporate website
Industries
Government and public sector UX design
Public-sector evaluators research alone and have to defend every choice to a committee. We design websites that let them find the right product fast and trust what they find, in Arabic and English.
What we focus on
Two ways in: by solution area and by the mandate each buyer works to.
Proof on every page: clients, numbers, case studies and certifications.
One structure for every product page, so evaluators can compare like for like.
What the research says
- 100%of UAE federal services to be digital end to endu.ae · Digital Government Strategy
- 13bnAED in Abu Dhabi’s digital strategy, 2025–2027DGE via CIO.com, Jan 2025
- 61%of B2B buyers prefer a rep-free experienceGartner, Jun 2025
Case studies
Decisions we made
32 products, browsable by area
61% of B2B buyers prefer a rep-free experience. Evaluators can shortlist on their own.
Gartner, Jun 2025
Industries as a second way in
Evaluators search by their own mandate: government, borders, mobility, health, education.
Our design rationale
Case studies and news
About 75% of decision-makers trust thought leadership more than marketing to judge capability.
Edelman/LinkedIn, 2024
One product page structure
69% of buyers notice when a website and its sales team say different things.
Gartner, Jun 2025
How we help
Build
We design and build your website or app, from first research to launch.
Improve
We find where users get stuck in your product, and fix it.
Extend
Our designers join your team each month, with no full-time hiring.
Brand identity
We create your brand identity, ready for your product and your content.
Questions
What has Stroom designed in government?
Tahaluf: A corporate website redesign for desktop and mobile: home, product catalogue, product pages, Maestro Blocks, services, about, news.
Do you design in Arabic and English?
Yes. We design in Arabic and English on one shared system, and usually start with Arabic, right to left.
How do we start a project with Stroom?
Choose “Start your project” and answer a few short questions, or send us a message. We reply by email and set up a short call to understand your goals.
Let’s start your project
Tell us about your product and what you are trying to achieve, and we will get in touch to plan the next step.
Start your project