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Stroom
Industries

Marketplace and platform UX design

A marketplace works when both sides trust each other: the people who offer and the people who need. We design the profiles, search, booking and payments that make that trust visible, on the web and in the app.

What we focus on

  • Trust in public: reputation feeds, verified experts and ratings of the outcome.

  • Booking in one step: spots, prices and required papers on every card, one cart for every service.

  • Money that feels safe: wallets, credit on cancellation and local payment methods such as CliQ.

What the research says

  • +142%MENA freelancer sign-ups, 2022 to 2023Outsized via HR Observer, Mar 2024
  • 44.6%of Jordan’s platform workers earn JOD 100 or less a projectILO via Jordan Times (n=323)
  • 0–15%Upwork’s fee on each freelancer contractUpwork help centre
  • 39%of core skills expected to change by 2030WEF Future of Jobs 2025
  • 26.2%youth unemployment in the Arab StatesILO, Aug 2026
  • 95%of service leaders plan to keep human agentsGartner, Jun 2025

Case studies

  • Huna

    A freelance marketplace where reputation is built in public.

    Marketplaces & platforms · Web + mobile

  • SkillSeal

    AI first. A verified expert when the AI can’t solve it.

    Marketplaces & platforms · Web + mobile

  • Communities

    Find your people in Amman, and lock your spot in one tap.

    Marketplaces & platforms · App + web

  • Booking app

    Chalets, cars, cleaners and trips in one cart, priced in JOD.

    Marketplaces & platforms · App

Decisions we made

Huna

  1. A social feed

    Upwork, Fiverr and Mostaql are transactional. Posts and polls build reputation in public, closer to LinkedIn.

    Competitor review, Oct 2026

SkillSeal

  1. AI before a human

    95% of service leaders plan to keep human agents; analysts recommend AI and people together.

    Gartner, Jun 2025

Communities

  1. Low-pressure groups

    25% of Gen Z find run clubs exclusive or intimidating. Art and walking groups sit next to sport.

    Strava via Athletech News, Dec 2025

Booking app

  1. One cart for every service

    Peaks combine stay, car and trip. The super-app pattern Careem proved in the region.

    Careem annual report, 2025

How we help

  • Build

    We design and build your website or app, from first research to launch.

  • Improve

    We find where users get stuck in your product, and fix it.

  • Extend

    Our designers join your team each month, with no full-time hiring.

  • Brand identity

    We create your brand identity, ready for your product and your content.

Questions

What has Stroom designed in marketplaces?

Huna: A web app and mobile app: feed with posts and polls, projects and bids, dashboard, wallet, inbox, search, freelancer/client switch. SkillSeal: Web and mobile: AI assistant, expert profiles, live sessions, outcome rating, expert dashboard and wallet, admin for disputes. Communities: An app and website: explore communities and activities, book with spots left and a JOD price, waitlist, wallet, organiser hub. Booking app: A mobile app: home, chalets, car rental with add-ons, cleaners, vacation packages, coupons, one cart, My bookings, provider “My Ads”.

Do you design in Arabic and English?

Yes. We design in Arabic and English on one shared system, and usually start with Arabic, right to left.

How do we start a project with Stroom?

Choose “Start your project” and answer a few short questions, or send us a message. We reply by email and set up a short call to understand your goals.

Let’s start your project

Tell us about your product and what you are trying to achieve, and we will get in touch to plan the next step.

Start your project

To get started, what do you need?

Choose what fits your product today and we’ll guide you step by step.