Booking app
Chalets, cars, cleaners and trips in one cart, priced in JOD.
In Jordan, chalets, rental cars and cleaners are booked through classifieds and WhatsApp, and the peaks all hit at once.
One app, four services, one cart. Prices, add-ons and required papers shown before you pay.
A mobile app: home, chalets, car rental with add-ons, cleaners, vacation packages, coupons, one cart, My bookings, provider “My Ads”.
- What we did
- UX research
- UX/UI design
- Mobile app
- Sector
- Stays, cars, help and trips
- Market
- Jordan
- Platform
- App
The insight
Demand peaks together
Weekends and Eid fill chalets and cars at the same time.
- 100%weekend occupancy in AjlounJordan Times (undated, c. 2025)
- 60–70%car rental occupancy at Eid, vs 20–30% normallyJordan News, May 2026
- 311kjoined free “Jordan Our Heaven” trips in 2024Jordan News, Apr 2025
Who it’s for
Who books what
Primary persona
Weekend organiser
Plans the family weekend, and chases every booking.
Organises family or friends’ trips around weekends and Eid · Jordan
Peak dates go fast. Certainty beats browsing.
Synthesised from research, not a quote
Goals
- Secure a good chalet on peak dates
- Add a car or cleaning without new chats
- Know the total before paying
Frustrations
- Scattered listings, unreliable photos
- Slow replies from owners
- Deposit risk
Behaviours
- Searches classifieds and Instagram
- Messages owners on WhatsApp
- Books close to the date
What it means for the design
- Four services in one app
- Calendar, guests and price up front
- One cart, one checkout
Job to be done
When my family plans a weekend or Eid break, I want to book the chalet, car and extras in one place with clear prices, so I can stop chasing owners on WhatsApp.
Returning expat
Visits in summer; needs a car and a stay, with no paperwork surprises.
Papers up front, child seat add-on
Busy household
Wants cleaning on demand from vetted workers.
Licensed service companies
Provider
Chalet owner or rental firm; wants off-peak bookings.
“My Ads” to list and promote
Proto-personas · built from desk research, competitor review and the design file · assumptions to validate with client data
Customer journey
Planning an Eid weekend
The weekend organiser, booking for the family.
| Stage | 01Plan | 02Find | 03Check | 04Book | 05Stay |
|---|---|---|---|---|---|
| Doing | Plans a weekend or Eid break | Searches classifieds, Instagram | Messages owners for prices | Sends a deposit | Needs a car or a cleaner |
| Touchpoints | Family chat | Classifieds, Instagram | WhatsApp, calls | Bank transfer, cash | Chalet, car pickup |
| On their mind | Where do we go this Eid? | Is it as nice as the photos? | Is it free on our dates? | Is my deposit safe? | Can we get a car too? |
| Feeling | |||||
| Pain points | Peak dates sell out | Listings scattered, photos unreliable | Slow replies, unclear price | Lost-deposit risk | A separate booking for everything |
| Opportunity → design | Offers and coupons on home | Four services in one app | Calendar, guests, price up front | One cart, one checkout | Every booking in one place |
Current-state journey · Proto-journey from desk research and the shipped design · to validate with client data
User flow
Book a chalet, add a car
Two services, one checkout.
- 01Home
- 02Chalets
- 03Dates, guests, papers
- Add a car?Yes → car with add-ons
- 04One cart
- 05My bookings
Browse
Four services, one home
Chalets, cars, cleaners and trips, each a tap away.
Book
One cart, every booking
Dates, guests and papers, then a single checkout.
Design decisions
Every choice has a reason
What we chose, and the evidence behind it.
- 01
One cart for every service
Peaks combine stay, car and trip. The super-app pattern Careem proved in the region.
Careem annual report, 2025
- 02
Add-ons and papers up front
Child seat, doorstep delivery and required documents before payment. Surprises drive abandonment.
Baymard, Sep 2025
- 03
Coupons on the home screen
Win the first booking away from classifieds and fill the off-peak.
Our reading
- 04
Vacation packages
Tourism earned US$7.2bn in Jan–Nov 2025; Petra and Wadi Rum trips sit next to stays.
Central Bank of Jordan via Arab News
