Communities
Find your people in Amman, and lock your spot in one tap.
In Amman, sports and hobby groups run on WhatsApp: no live spots, manual CliQ approvals, no-shows. Newcomers feel like guests.
Research first: five personas, a six-stage journey and user stories on a board. Then live spots, instant booking and a wallet.
An app and website: explore communities and activities, book with spots left and a JOD price, waitlist, wallet, organiser hub.
- What we did
- UX research
- UX/UI design
- App + web
- Sector
- Community & activities platform
- Market
- Amman · Jordan
The insight
Feeling welcome beats price
The rival is a WhatsApp group. The barrier is walking in alone.
- 25%of Gen Z find run clubs exclusive or intimidatingStrava via Athletech News, Dec 2025
- 22.9median age in JordanHigher Population Council
- 8.8bnJOD moved through CliQ in H1 2025JoPACC via Jordan News
Who it’s for
Five people from the board
Primary persona
Yara, 24
Wants to belong, without walking in alone.
Designer in Amman · new to group activities · persona from Stroom’s research board
Low pressure first, then commitment.
Synthesised from research, not a quote
Goals
- Find a low-pressure group, such as art or walking
- Know exactly when and where
- Never lose money on a booking
Frustrations
- Busy, overwhelming interfaces
- Losing money on cancellations
- Sharing personal details with strangers
Behaviours
- Browses for a while before committing
- Prefers chat to phone calls
- Signs in with Google
What it means for the design
- Low-pressure community types
- Clear date, time and location on every card
- Wallet credit on cancellation
Job to be done
When I want to be active and social in Amman, I want to find a group at my level and lock my spot without chasing anyone, so I can show up and feel like a member.
Ahmad, 29
Padel player; wants instant confirmation and Apple Pay.
Instant booking, share to WhatsApp
Muna, 27
Former athlete; wants level matching and a waitlist.
Waitlist, events joined
Omar, 38
Father; wants live spots and reminders.
Live spots, reminders, refunds
Sami, 31
NGO expat; wants variety and a simple sign-up.
Full catalogue, OTP sign-up
Personas from Stroom’s research board (FigJam) · prioritisation is ours · method and sample to be confirmed
Customer journey
From “I should join something” to member
Six stages from Stroom’s research board.
| Stage | 01Trigger | 02Discovery | 03Coordination | 04Commitment | 05Experience | 06Post-event |
|---|---|---|---|---|---|---|
| Doing | Wants to be active, meet people | Hears of a group from friends | Joins a WhatsApp group, asks | Pays by CliQ, sends a screenshot | Shows up, knows nobody | Wants the next session |
| Touchpoints | Friends, Instagram | Instagram, word of mouth | WhatsApp group | CliQ, screenshots | The venue | WhatsApp group |
| On their mind | Where do I even start? | Is there a group for me? | Is there still a spot? | Did my payment go through? | Will anyone talk to me? | When is the next one? |
| Feeling | ||||||
| Pain points | Doesn’t know where to start | Groups are hard to find | Unanswered calls, unclear spots | Manual approval, money risk | Feels like a guest | No history or reminders |
| Opportunity → design | Categories incl. low-pressure groups | Explore communities and activities | Live “spots left” on every card | Instant booking, CliQ or Apple Pay | Host info, contact organiser | Countdown and reminders |
Current-state journey · Stages and pain points from Stroom’s research board (FigJam); method and sample to be confirmed
User flow
Book an activity
From “what are you into?” to a countdown.
- 01Home · pick an interest
- 02Activities
- 03Activity · price, spots
- Spots left?No → join the waitlist
- Pay: CliQ, Apple Pay or wallet
- 04Upcoming · countdown
Home
Spots left, right on the card
Live spots, JOD price and a countdown to your next session.
Home · upcoming and browse · Explore, mobile
Explore
Communities and activities
Two tabs, one filter bar, low-pressure groups included.
Join
From group to booked
See who hosts, what it costs and how many spots are left.
App
Made for the walk-in
Simple screens for people who feel new.
Design decisions
Every choice has a reason
What we chose, and the evidence behind it.
- 01
Low-pressure groups
25% of Gen Z find run clubs exclusive or intimidating. Art and walking groups sit next to sport.
Strava via Athletech News, Dec 2025
- 02
Live spots and price on every card
Omar’s story: no more calling admins to ask if there’s room.
Stroom research board
- 03
Wallet credit on cancellation
Money risk worried Omar and Yara. Credit returns to the wallet at once, like ClassPass.
ClassPass help centre, Nov 2025
- 04
CliQ and Apple Pay
CliQ moved JOD 8.8bn in H1 2025. Local rails plus Apple Pay cover both habits.
JoPACC via Jordan News, 2025
