Real estate UX design
Property buyers in Dubai can browse every listing on the portals. An advisory has to sell judgement, not listings. We design websites that lead with proof and make the first, private conversation easy.
What we focus on
Proof above the fold: numbers, real cases and plain answers.
An easy first step: WhatsApp with a prefilled message, an NDA offer and a 24-hour reply.
A clear seven-step client process, shown from the start.
What the research says
- 917bnAED in Dubai property transactions, 2025Dubai Media Office (DLD data), Jan 2026
- 129.6knew investors in Dubai in 2025Dubai Media Office (DLD data), Jan 2026
- 99%of people in the UAE are onlineDataReportal, Nov 2025
Case studies
Decisions we made
No listings
Portals already own browsing. AIAB’s edge is judgement, so every call to action leads to a conversation.
Property portal review, Oct 2026
Proof above the fold
129.6k of Dubai’s investors in 2025 were new. Stats and case outcomes close the trust gap early.
Dubai Media Office (DLD data), Jan 2026
WhatsApp with a prefilled message
Fits a mobile-first, messaging-heavy audience. One tap starts the conversation.
Our interpretation
NDA and a 24-hour reply
Discretion for high-net-worth buyers and less anxiety about reaching out.
Our design rationale
How we help
Build
We design and build your website or app, from first research to launch.
Improve
We find where users get stuck in your product, and fix it.
Extend
Our designers join your team each month, with no full-time hiring.
Brand identity
We create your brand identity, ready for your product and your content.
Questions
What has Stroom designed in real estate?
AIAB Realty: A Framer site: home, services, about, insights, contact and booking. WhatsApp chat, an NDA offer, a 24-hour reply, a 7-step client process.
Do you design in Arabic and English?
Yes. We design in Arabic and English on one shared system, and usually start with Arabic, right to left.
How do we start a project with Stroom?
Choose “Start your project” and answer a few short questions, or send us a message. We reply by email and set up a short call to understand your goals.
Let’s start your project
Tell us about your product and what you are trying to achieve, and we will get in touch to plan the next step.
Start your project