AIAB Realty
Dubai property advice that feels clear, not risky.
Dubai buyers can browse every listing on the portals. A boutique advisory has to sell judgement, not property.
No listings. Lead with proof: numbers, real cases, plain answers. Make the first conversation easy and private.
A Framer site: home, services, about, insights, contact and booking. WhatsApp chat, an NDA offer, a 24-hour reply, a 7-step client process.
- What we did
- UX research
- UX/UI design
- Framer build
- Sector
- Real estate advisory
- Market
- Dubai · UAE
- Platform
- Website in Framer
- Live site
- aiabrealty.com
The insight
Buyers don’t lack listings
Portals show everything. New investors need judgement.
- 917bnAED in Dubai property transactions, 2025Dubai Media Office (DLD data), Jan 2026
- 129.6knew investors in Dubai in 2025Dubai Media Office (DLD data), Jan 2026
- 99%of people in the UAE are onlineDataReportal, Nov 2025
Who it’s for
Four buyers, one worry
Primary persona
Overseas investor
Investing in Dubai from abroad, wary of every step.
Buys and holds Dubai property remotely · relies on an advisor on the ground
Pays for judgement, not for listings.
Synthesised from research, not a quote
Goals
- Buy the right asset at the right price
- A clean, protected conveyance
- Management after the purchase
Frustrations
- Portals full of listings, short on advice
- Sales pressure and slow replies
- Off-plan delivery and fraud risk
Behaviours
- Shortlists advisors online
- Prefers WhatsApp across time zones
- Asks for proof: deals closed, references
What it means for the design
- No listings; every action leads to a conversation
- Real case outcomes up front
- WhatsApp, NDA, 24-hour reply
Job to be done
When I’m about to commit serious capital to Dubai property, I want an advisor who explains the trade-offs and protects me through conveyance, so I don’t make an expensive mistake.
Portfolio landlord
Owns several units; wants occupancy and reporting, not tenant churn.
Property management service
First-time buyer
Expat new to Dubai who wants plain answers without pressure.
“Straight answers” FAQ
Premium buyer
High-net-worth; discretion above all.
Private advisor positioning, NDA
Proto-personas · built from desk research, competitor review and the design file · assumptions to validate with client data
Customer journey
Buying from abroad, safely
The overseas investor, from research to after the sale.
| Stage | 01Research | 02Shortlist | 03First contact | 04Due diligence | 05After the deal |
|---|---|---|---|---|---|
| Doing | Browses portals and news | Compares agencies online | Reaches out from abroad | Checks title, permits, payments | Needs leasing and management |
| Touchpoints | Portals, market news | Search, advisor sites | WhatsApp, form, call | Documents, DLD processes | Management reports |
| On their mind | Where is the real value? | Who can I trust here? | Will they push me to buy? | Is the title clean? | Who looks after it now? |
| Feeling | |||||
| Pain points | Too many listings, no judgement | Every agent sounds the same | Sales pressure, slow replies | Fraud and off-plan risk | The agent disappears |
| Opportunity → design | “Clear, not risky” promise, no listings | Real cases with outcomes | WhatsApp, NDA, 24-hour reply | Conveyance support | 7 steps to 30/90-day reviews |
Current-state journey · Proto-journey from desk research and the shipped design · to validate with client data
User flow
First contact
From the promise to a private conversation.
- 01Home · clear, not risky
- 02Proof · real cases
- 03Services by need
- Ready to talk?Not yet → Insights
- 04Contact or WhatsApp
- Reply within 24 hours
Home
Calm first, proof second
A skyline hero, then services, numbers and cases as you scroll.
Trust
Show the work
Services by need, then real cases with the outcome.
Pages
An advisory, not a portal
Services, the team and research, all pointing to a call.
Contact
Talk to us in your language
Insights to earn trust, then a private enquiry.
Design decisions
Every choice has a reason
What we chose, and the evidence behind it.
- 01
No listings
Portals already own browsing. AIAB’s edge is judgement, so every call to action leads to a conversation.
Property portal review, Oct 2026
- 02
Proof above the fold
129.6k of Dubai’s investors in 2025 were new. Stats and case outcomes close the trust gap early.
Dubai Media Office (DLD data), Jan 2026
- 03
WhatsApp with a prefilled message
Fits a mobile-first, messaging-heavy audience. One tap starts the conversation.
Our interpretation
- 04
NDA and a 24-hour reply
Discretion for high-net-worth buyers and less anxiety about reaching out.
Our design rationale
